EDDM Mailing
EDDM, or Every Door Direct Mail, is a targeted marketing strategy employed by businesses to reach potential customers within specific geographic areas. Unlike traditional direct mail campaigns that require purchasing mailing lists and addressing each piece individually, EDDM allows businesses to send postcards, flyers, or brochures to every household in a chosen neighborhood or ZIP code. This cost-effective method eliminates the need for addresses and postage permits, streamlining the process and reducing expenses. EDDM offers businesses a way to locally target their marketing efforts, making it ideal for small businesses, local events, and promotions.